I've been burned by an agency before.

Most owners we talk to have been. Here's the difference. We agree in writing what counts as a booked job before any work starts. We report it out of your job software, not ours. And before you sign, we'll walk you through exactly who keeps what if it ends.

I don't have time to manage this.

You don't manage us. We run the system. But you know your trade and your customers better than we do. So we'll want one call a month and your read on what customers are asking. We agree the onboarding time with you before we start.

Fair question. Fee plus ads comes to about $8,750–$9,250 a month. The one-off build is quoted in writing before you sign. Bring what you spend now on hipages, a freelancer or boosted posts, and your average job value. We'll work out together if the numbers stack up. If they don't, we'll say so on the call.

Am I locked into a contract?

The first 90 days are fixed. They start when your first campaign is ready to launch, not while we build. After that, it's month-to-month. Before you sign, we'll walk you through exactly who keeps what if it ends.

How fast will I see something?

We won't promise a date for results, and we'd be wary of anyone who does. Here's the order things happen in. First, we agree the number and sign it. Then we build what's missing. Your fee starts when the first campaign is ready to launch. After your first month running, the report lands by the 7th business day. The first 90 days give us enough data to read the number properly.

Can you guarantee results?

No. Be careful with anyone who does. What we will commit to: a success number agreed before we start, and honest reporting against it every month. If your report is late or a stage output isn't delivered, half that month's fee comes off your next invoice.

Who have you done this for?

Straight answer: there's no trades case study to show you yet. We won't borrow someone else's numbers to sell you yours. On the call, you'll see the definition sheet and how it's checked against your system. And you'll meet the 2 people who'd run it.

Tradie Marketing Judged on Cost Per Booked Job

2-minute video

How the number works

Book the Free Diagnostic ↓

Read the transcript

If you run a trade business, answer this. What did your last booked job cost to win?

Most owners can't say. Slammed one month. Dead the next. Google and Meta report clicks and leads. ServiceM8 or Simpro reports jobs and money in. Nobody joins the two up. So every spend call gets made on half the picture.

If ads haven't worked before, it probably wasn't the ads. It was the offer. The price. What happens between the site visit and the quote. That's where we start. Before a dollar goes on ads.

First, we write down what counts as a booked job. You sign it before any work starts, so the number can't move later. Then we fix the offer, build your quote page, and run ads on one channel. Google or Meta. Every month, by the 7th business day, you get the number. What each booked job cost, and the margin on it. Straight out of your ServiceM8 or Simpro. Your system. Not ours.

Straight answer. We don't have a trades case study yet. We won't borrow someone else's. We don't guarantee jobs either. Anyone who does is guessing. Here's what we put in writing. If your report is late, or a stage isn't delivered, half that month's fee comes off your next invoice. Capped once every 12 months. Not a results guarantee.

Our fee is $5,750 a month. Ad spend is on top, $3,000 to $3,500, paid straight to Google or Meta. Setup is quoted before you sign. It's built for trades doing $1M to $5M, with jobs worth a grand or more. Under that? It's not for you yet, and we'll say so.

Next step is a free 15-minute screen share. We've audited over 25 Australian small-business marketing systems. We know where the leaks hide. We find your three biggest before the call, show you, then send them in writing. No pitch. Book the free diagnostic.

The problem

You're not short on activity. You're short on a number.

Slammed one month, dead the next.
Four crews booked in March, two of them idle in April. Same business, same effort, and no way to plan around either one.
Your ad platform reports leads. Your invoicing reports money.
So every spend decision gets made on half the picture.
Quotes go out late, priced on gut.
The job you lost last week probably wasn't lost on marketing. It was lost somewhere between the site visit and the quote.

Google and Meta tell youClicks, leads, cost per lead.

Nobody joins these up

ServiceM8 or Simpro tells youJobs booked, invoices, money in.

Diagnosis

It's not the ads. It's the offer.

You've run ads before. Maybe they even brought enquiries in. They didn't turn into booked jobs at a price worth having — and that isn't a targeting problem.

It's what you sell, what you charge for it, and what happens between the quote and the yes.

That's where we start. Before we spend a dollar on ads.

The system

One system. Four steps.

01Diagnose
We look at what you sell, what you charge, and how many quotes turn into jobs. Then we agree what counts as a booked job.
You get: the definition sheet, signed before work starts.
02Build
We rewrite the offer, build a quote page and a free-guide page, write the follow-up emails, and set up the tracking.
You get: the pages, the offer, the emails and the tracking, live.
03Run
We run your ads on Google or Meta against the agreed number. Ready to book? The quote page. Not yet? A free guide and follow-up emails.
You get: ads and follow-up emails running, checked every week.
04Report
Every month, we report cost per booked job and margin, straight from ServiceM8 or Simpro.
You get: one number in plain English, by the 7th business day. Easy to forward.

Once, at the start01 Diagnose, then 02 Build.

Then every month03 Run, then 04 Report, by the 7th business day.

Booked jobs on the board. Home by dinner. The average trade owner does 14 hours of admin a week, mostly after dinner (hipages). The number means less guessing at night.

The number

How the number gets agreed

Your marketing spendWhat it cost to win the work

divided by

Booked jobsCounted in your ServiceM8 or Simpro

equals

Cost per booked jobReported by the 7th business day

What counts as spend, and what counts as a booked job, is agreed with you in writing before we start.

We check the number against your ServiceM8 or Simpro, every month. Your system, not ours.

There's no trades case study here yet, and we won't borrow someone else's numbers. On the call, you'll see the definition sheet. Judge us on that.

Booked-job definitionAgreed up front

What counts: Written definition
Data source: ServiceM8 or Simpro
Sign-off: You + Mostacho

The definition sheet. Agreed before work starts, so the number can't move later.

The team

Who's actually running it

Michael and Camila run every account, start to finish. Bigger job? We bring in extra help. You'll still know who to call.

Alternatives

You're not choosing between agencies.

Mostacho is a marketing team for Australian tradies doing $1M–$5M. The real choice usually isn't us or another agency. It's one of these.

Most of these made sense at the time. Here's what each one does well, and the one thing it can't do.

Scope and price

What's included, what it costs, and who shouldn't buy it.

Included

Offer and pricing review: what you sell, what you charge
Ads on one channel, Google or Meta, run for you
A quote page for people ready to book, and a free guide with follow-up emails for people who aren't
Up to 10 new ads a month, one page improvement a month, checked weekly
Monthly cost per booked job, from ServiceM8 or Simpro
One call a month with you

Not included

Your ad spend. That goes to Google or Meta, not to us.
The one-off build: pages, tracking and setup. Quoted separately.
A second ad channel, or wiring into your CRM. Quoted if you need it.
A guaranteed job count. We don't sell one — see what we do commit to, below.
Tradify reconciliation. ServiceM8 and Simpro only.

About $8,750–$9,250 a month, fee plus ad spend

Our fee: $5,750 a month, to Mostacho.
Ad spend: $3,000–$3,500 a month, paid straight to Google or Meta.

Build: One-off, quoted in writing before you sign. We only build what's missing.
Fee starts: When your first campaign is ready to launch. Not while we build.
Term: 90 days fixed, so there's enough data to read the number. Then month-to-month.

We'd rather be judged on the number we report than argue about the price.

This works when

You run a roofing, plumbing, electrical, HVAC, reno or landscaping business
Turnover is $1M–$5M
Average job value is $1,000 or more
You can spend $3k+ a month on ads
Your crews have room for more work, and it's your call

Not for

Under $1M, or solo
Cash-job operators
Under 5 jobs a month, and happy there
Commercial-only, over $10M, tender-driven

Check the numbers work before you book →

Ownership

Ask any agency what you walk out holding

The assets — site, pages, creative, copy.: Ask: who keeps it?
The data — ad accounts, tracking, every lead record.: Ask: who keeps it?
The reporting — definition sheet and monthly numbers.: Ask: who keeps it?
The documented system — how it runs, written down.: Ask: who keeps it?

A right to leave is worthless if you leave empty-handed. Ask every agency on your shortlist who keeps each of these the day it ends. On the call, we'll walk you through who keeps what with us.

Commitments

Four things we commit to

The number is defined and signed before any work starts.
You get it by the 7th business day, every month, in plain English. Out of your ServiceM8 or Simpro, not our ad account.
Every stage hands you something named: Diagnose, Build, Run, Report. You know what each one produces before it starts.
What's included is capped and written down. You see the limits before you sign. “Unlimited” is how agencies quietly stop caring.

Report late, or a stage not delivered? Half that month's fee comes off your next invoice. That's $2,875. Capped at once every 12 months.

For the kitchen table

Send the numbers to whoever else has a say

Nobody signs a decision this size on their own, and nobody should.

So there's a kitchen-table version: a 2-minute video in plain English, and one page of the numbers. Nothing to read twice, no jargon, and you're not the one who has to explain it.

Questions

Quick answers

Next step

Book the Free Diagnostic

A 15-minute screen share. You get:

Your 3 biggest leaks, found before the call and shown on screen
The findings in writing afterwards
A straight answer on fit. No pitch.

We've audited 25+ Australian small-business marketing systems, so we know where the leaks hide.

Two short steps, then pick a time. Or leave your number and we'll call you back.

1. Contact2. Business3. Pick a time

Full name *

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Takes about a minute. Callback within one business day.

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What does a booked job cost you?