Free Guide · AU Trade Business Owners

Find the Marketing Leaks
Costing Your Trade Business
$20–50K/Year

Based on $2–4K/mo ad spend with 30–60% wasted across these 7 leaks — plus booked jobs lost to slow follow-up.

Most tradies don't have a lead problem. They have a system problem — wasted ad spend, ghost leads, and no idea what their marketing is actually returning. This report shows you exactly where the money goes.

  • The 7 most common marketing leaks in trade businesses — and how to spot yours
  • Why boosted posts almost always waste money (and what to do instead)
  • How slow follow-up loses more jobs than bad ads ever will
  • What to fix first to get your phone ringing consistently
7 Marketing Leaks Report — PDF cover

Get the Free Leak Report

10-min read. No pitch. No lock-in.

Free report No sales pitch 10-min read Built for AU tradies
Built for $1M–$5M trade businesses
Booked jobs, not likes
Results-first. Bullshit-free.

Your Ads Are Running.
Your Phone Isn't.

You're putting money into Google. Boosting posts. Maybe even running proper Meta campaigns. But the jobs aren't stacking up like they should.

That's not a budget problem. That's a leak problem.

💸

Wasted ad spend

Money going into campaigns that never turn into booked jobs. The budget burns. The pipeline stays thin.

👻

Ghost leads

Enquiries coming in, then going cold. No follow-up system means jobs you already earned disappear before you even quote.

📣

Weak offer

"We do roofing" isn't a reason to act. If your ad sounds like every other tradie's ad, you're invisible.

🔍

No tracking

You can't tell which $1,000 brought in a job and which bought you nothing. That's not a strategy — that's a coin toss.

→ Download the free report

What You'll Get Inside

✅

The Leak Checklist

Spot the 7 most common marketing leaks in trade businesses. Clear, fast, no fluff.

💰

The Real Cost

See exactly how each leak quietly drains thousands from your revenue — year after year.

🔧

The Quick Fix

For each leak: one concrete first move. Start plugging holes this week.

📅

The Audit Path

Know when it's worth getting a live review of your own ads, page, and follow-up.

The System

The 7 Leaks We Check

Boosted posts feel easy. They're the most expensive way to learn nothing. No targeting. No tracking. No ROI. Just money gone — and an algorithm that pockets it.
A lead that doesn't get followed up in the first 5 minutes is 80% less likely to convert. Most tradies follow up in hours. Or not at all. The job was yours — until it wasn't.
If all your work comes from one source — referrals, Google, or Facebook — one slow month can wipe your pipeline. Single-channel is a risk disguised as a routine.
Impressions. Reach. Likes. None of them pay wages. If your agency reports on these and not cost-per-lead or cost-per-job, that's the leak.
"Free quote" is not an offer. It's the default. If that's your CTA, you're competing on price before the conversation even starts.
Running ads to your homepage is like paying for a radio ad that tells people to look you up in the Yellow Pages. Traffic needs a destination built to convert.
If you can't tell which campaign booked a job, you can't make a good decision about next month's budget. Most tradies are flying completely blind.
Get the full report →

Not an Agency. A Growth System.

Most marketing problems in trade businesses don't come from one broken ad. They come from a broken system — and fixing one piece without seeing the whole picture just moves the problem around.

🧭
Strategy first
We diagnose before prescribing. No cookie-cutter packages. No "sign here and we'll work it out." We find the leak before we fix it.
🔁
Pipeline system
Ads, landing page, follow-up, tracking. Four components. One system. No gaps where jobs fall through the cracks.
📊
Diagnose, fix, measure
We show our working. Every campaign tracked to cost-per-lead and cost-per-job. No vague "brand awareness" — just numbers you can act on.
→ Find my leaks
How We Know This

We Built This Report the Hard Way.

Not from theory. From auditing AU small business marketing systems — and burning our own ad budget on the exact same mistakes this report covers.

13+
AU SMB marketing systems audited
Trades, energy, permits, services across VIC/NSW/SA. We've seen what breaks and where.
$1,400+
Invested testing our own marketing before finding what works
Documented spend + undocumented trials across offers, creatives, and funnels. Every mistake in this report, we made first.
60
Days to a full pipeline
Typical system design target — not a guarantee. Built to move from first brief to booked jobs flowing consistently.
→ Get the report

No Pitch. No Lock-In. No Fluff.

The report is free. Yours to keep. Reading it doesn't trigger a sales call. If you want one, you book it — on your terms, when you're ready.

No account access needed
No long forms
No hard sell
No 12-month contract
→ Get the free report

Still Running Ads That Don't Book Jobs?

Download the free report and check the 7 spots where trade marketing systems lose jobs — before your next campaign spends another dollar.

Quick Answers

A free PDF showing the 7 most common marketing leaks in trade businesses — what they cost and what to do about each one. No login. No credit card. Just download and read.
No. The report is yours — no strings attached. If you want a free live audit after reading, there's a link on the thank-you page. That's your call, not ours.
Trade business owners spending money on marketing — typically $1M–$5M revenue with a team of 5–30. If that sounds like you, you'll get value from this.
No. The report doesn't require anything from you. If you book a live audit later, we'd look at your accounts together — but that's a separate, optional step.
About 10 minutes. It's built to be practical, not padded. Most people read it between jobs.
Yes — and especially if you're thinking about adding paid or online channels. The leaks show you what to avoid before you spend a dollar.
Get the Free Report →