Know What A New Customer Costs You.
Melbourne marketing team for $1M–$5M trades, clinics and wedding businesses. Your website, ads and follow-up, reported from your own invoicing.
Free, 15 minutes. Your 3 biggest leaks, sent to you in writing.
Real numbers, not projections
A$282
Ad spend per bridal party booking: 3 bookings in 6 weeks, reconciled to their CRM
0 → 6
Qualified leads for industrial property deals from Google Ads, about A$7.50 each
Colombia. A rebuilt campaign with tighter targeting: 43 clicks after the change, and the bid strategy changed too.
Small samples, shown as they are.
Who we help
Trades & Contractors
Steady booked jobs. Evenings and weekends back.
See how it works →Clinics
Full books, tracked to the new patient, so practitioners get back to patient care.
Book the Leak Audit →Weddings & Events
A booked season, so your energy goes into the craft.
Book the Leak Audit →Something else
Not listed? Let's talk.
Let's talk →You don't need more leads. You need the number.
Most $1M–$5M service businesses already get enough leads and enquiries. What's missing is a straight answer: what did last month's marketing actually book?
You've probably tried running it yourself, bolting on an AI tool, or handing it to a freelancer. All three can move ads. None of them agree with you, in writing, on what a new customer is allowed to cost.
So it's booked out one month and quiet the next. Meanwhile the agency reports clicks and leads from its own platform. That's grading its own homework.
One system. Four stages. One named output each.
It's what $1M–$5M service businesses hire instead of another marketing agency. The difference is the number we report.
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01
Diagnose
We look at what you sell, what you charge and how you close. Then we agree, in writing, what counts as a new customer.
Output: the metric definition, signed before work starts.
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02
Build
We build or fix your website and landing pages, sharpen the offer where it needs it, and wire tracking into your own systems.
Output: the assets and the tracking, built and running.
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03
Run
We run your Google and Meta ads against the number we agreed. We keep follow-up tight, so good enquiries don't slip through.
Output: ads managed, follow-up running, someone's hands on it weekly.
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04
Report
Every month: cost per new customer and margin, from your own invoicing. Not from Facebook.
Output: the monthly number, in plain English.
No stage promises a date. Every stage produces something you can hold.
Burned by an agency before? It usually ends the same way: they leave, and your website, ad accounts and lead data leave with them. On the call, we'll show you who keeps what with us.
Is this the right fit?
Built for
- ✓ $1M–$5M in annual revenue
- ✓ $1k+ average sale, or a recurring contract
- ✓ $3k–$3.5k a month in ad spend, on top of our fee
- ✓ You decide, without a committee
Not there yet
- – Under $250k revenue, or under $1k average sale
- – Committee decisions or long approval cycles
- – Not ready to spend on ads yet
Receipts
“Mostacho helped a lot with my needs. I am very satisfied with their service. They went through all my request and understood what I need. They helped to clarify some ideas and I like the way Camila brought even more than what I requested initially!”— Jonathan Mosquera, Good to Go Permits, Google review
We took Good to Go Permits from a one-line idea to a live brand, go-to-market strategy and landing page, handed over to his own account.
“Mostacho is a great company, they helped me grow my business straight away by improving my website. They also took my opinions on board and incorporated them into the design. Felt like part of the team!”— Wero P, Google review
“As a growing business there is so much to learn. You need people with the right skills and strong desire to help you succeed. MOSTACHO guys are the ones who care and support you during and after.”— Andrea H. Arango, Bionico Cycling, Google review
Rated 5.0 on Google by our clients. A small sample, public and unedited.
Straight answers
What does Mostacho do?
Mostacho is a Melbourne-based marketing team for Australian trades, clinics and wedding businesses turning over $1M–$5M. We run your website, Google and Meta ads and follow-up as one system. Then we report what each new customer cost you, out of your own invoicing, against a number we agree with you before work starts.
Is Mostacho a marketing agency?
Most owners compare us to one, and that's fair. The difference is what we're judged on. An agency usually reports clicks, leads and rankings. We work the offer and the pricing as well as the ads, and we're judged on one number: what a new customer cost you.
What does cost per new customer mean?
It's what you paid in marketing for each customer who actually booked. For a trade business, that's cost per booked job. For a clinic, cost per new patient. For a wedding or events business, cost per booked date. It isn't cost per lead. We agree in writing what counts before we start, then pull the number from your own system, not from Google or Facebook.
How much does it cost?
There's a monthly fee, plus ad spend you pay straight to Google or Meta, usually $3k–$3.5k a month. The one-off build is quoted in writing before you sign. The trades fee is published on our trades page. If your average sale is under $1k, the maths usually doesn't work, and we'll tell you on the call.
Who owns my website and ad accounts?
Ask that of anyone you hire, us included. Before you sign, we'll walk you through exactly who keeps what if it ends: the website, the ad accounts, the tracking and the lead data.
Do I have to be involved?
You won't be running it. We do that. But you know your customers better than we do, so we'll want one call a month and your read on what they're asking. Done-for-you, not done-without-you.
Can you guarantee results?
No, and be careful with anyone who does. What we commit to is a number agreed before we start, and honest reporting against it every month.
Do you only work with Melbourne businesses?
No. We're based in Melbourne and work with service businesses Australia-wide. The free Growth Leak Audit runs on screen share, wherever you are.
Ready to know your number?
No guarantee, no scarcity — just a number you agree to before we start, and honest reporting against it every month. You know your customers. We know marketing.
Book the Growth Leak AuditFree, 15 minutes on screen share. We find your 3 biggest leaks before the call, show you on screen, and send the findings in writing afterwards.
25+ Australian small-business marketing systems audited.
Not an agency. A growth system.