branding

Don Rafa

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Client Don Rafa
Year 2018
Role Branding
01 —

Time for a brand refresh

We renewed Don Rafa's visual identity, a coffee that was born in a Colombian coffee farm. This is a tribute to the controlled coffee process, on a small scale and with all the flavour and aroma of good Colombian coffee.

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02 —

Brand is the Story. Design is the storytelling.

Brand storytelling is using a narrative to connect your brand to customers, with a focus on linking what you stand for to the values you share with your customers.

03 —

Recognising the need is the primary condition for design.

In order to find a solution to a problem, in design you have to know the purpose behind it. 🧠
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The design should include making a plan for arranging elements to accomplish a particular purpose. Design may be a solution for some industrial issues. 🤓

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